The Truth About Pricing - How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)

The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers’ minds, understand their needs, and set prices that skyrocket your business's success.

About the author

Melina Palmer is founder and CEO of The Brainy Business, which helps businesses leverage behavioral economics so customers buy and employees buy-in. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses around the world. She is the best selling author of What Your Customer Wants and Can’t tell You and What your Employees Need and Can’t Tell You. Melina is a globally celebrated keynote speaker who teaches applied behavioral economics through the Texas A&M Human Behavior Lab and obtained her master’s in behavioral economics from The Chicago School of Professional Psychology. A proud member of the Global Association of Applied Behavioral Scientists, Melina has contributed research to the Association for Consumer Research, Filene Research Institute, and writes on Behavioral Economics & Business for Inc.

Summary

The ultimate guide to pricing mastery and value-based pricing, The Truth About Pricing helps you unlock the secrets of your buyers’ minds, understand their needs, and set prices that skyrocket your business's success.

Product details

• Authors: Melina Palmer
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Released: 09.01.2024
• EAN: 9781684813438
• ISBN: 978-1-68481-343-8
• No. of pages: 274
• Dimensions: 152 mm x 228 mm x 12 mm
• Weight: 308 g
• Illustrations: Illustrationen, nicht spezifiziert
• Subjects: Social sciences, law, business > Business > Management; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Sales & Selling / Management, BUSINESS & ECONOMICS / Small Business, BUSINESS & ECONOMICS / Purchasing & Buying, Small businesses and self-employment, Purchasing & supply management, Sales and marketing management, Small businesses & self-employment, BUSINESS & ECONOMICS / Freelance & Self-Employment, Purchasing and supply management