Compulsive Buying - Consumer Traits, Self-Regulation, and Marketing Ethics

Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.

List of contents

Chapter 1: Compulsive Buying Behaviour
Chapter 2: Personality, Personality Traits and Consumer Traits
Chapter 3: A Consumer Trait Model for Predicting Compulsive Buying
Chapter 4: The Influence of the Credit Card on Compulsive Buying
Chapter 5: Self-regulating Compulsive Buying Behaviour
Chapter 6: The Ethical Considerations in Marketing to Compulsive Buyer

About the author

Trevor A. Smith is senior lecturer in marketing and research methods in the Mona School of Business and Management at the University of the West Indies.
Kenroy C. Wedderburn is associate professor of finance at Concord University.

Summary

Compulsive Buying: Consumer Traits, Self-Regulation and Marketing Ethics presents an integrative discourse on compulsive buying, focusing on the perspective of the customer and on marketing activities which promote excessive consumption.

Product details

• Authors: Trevor A. Smith, Trevor A. Wedderburn Smith, Smith Trevor A., Kenroy C. Wedderburn
• Publisher: Lexington Books
• Languages: English
• Product format: Paperback / Softback
• Released: 01.09.2023
• EAN: 9781793645753
• ISBN: 978-1-79364-575-3
• No. of pages: 166
• Subjects: Non-fiction book > Psychology, esoterics, spirituality, anthroposophy > Psychology: general, reference works; BUSINESS & ECONOMICS / Personal Finance / General, Personal finance, PSYCHOLOGY / General, BUSINESS & ECONOMICS / Marketing / General, Psychology, PSYCHOLOGY / Psychopathology / Compulsive Behavior, Abnormal psychology, Sales & marketing