Horror Framing and the General Election - Ghosts and Ghouls in Twenty First Century Presidential Campaign

In Horror Framing and the General Election, Montgomery argues that the horror genre has become a dominant framework in U.S. presidential campaign advertising. Analyses of each presidential election from 2000 through 2020 provides a multitude of implications for this increasing horror.

List of contents

Table of Contents
Chapter One: Introduction
Chapter Two: Al Gore vs. George W. Bush in the 2000 Election
Chapter Three: John Kerry vs. George W. Bush in the 2004 Election
Chapter Four: John McCain vs. Barack Obama in the 2008 Election
Chapter Five: Mitt Romney vs. Barack Obama in the 2012 Election
Chapter Six: Hillary Clinton vs. Donald Trump in the 2016 Election
Chapter Seven: Donald Trump vs. Joe Biden in the 2020 Election
Chapter Eight: Conclusion

About the author

Fielding Montgomery is a PhD student at the University of Maryland, College Park.

Summary

In Horror Framing and the General Election, Montgomery argues that the horror genre has become a dominant framework in U.S. presidential campaign advertising. Analyses of each presidential election from 2000 through 2020 provides a multitude of implications for this increasing horror.

Product details

• Authors: Fielding Montgomery
• Publisher: Lexington Books
• Languages: English
• Product format: Paperback / Softback
• Released: 01.09.2023
• EAN: 9781793643230
• ISBN: 978-1-79364-323-0
• No. of pages: 240
• Series: Lexington Studies in Political Communication
• Subjects: Social sciences, law, business > Media, communication > General, dictionaries; BUSINESS & ECONOMICS / Marketing / Research, LANGUAGE ARTS & DISCIPLINES / Communication Studies, Communication Studies