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This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed and feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.
List of contents
Introduction
Chapter 1: Historic Milestones and Trailblazers
Chapter 2: Opinion Leadership
Chapter 3: Public Relations and Advocacy
Chapter 4: Persuasion and Visual Rhetoric
Chapter 5: Ethics
Chapter 6: Public Scoping and Engagement
Chapter 7: Media Relations
Chapter 8: Advanced Writing and Visual Tactics
Chapter 9: Digital Environmentalism
Chapter 10: Corporate Social Responsibility
Chapter 11: Community, Accessibility, and Diversity
Chapter 12: International Communication
Chapter 13: Greening the Field: Communication and Sport
Chapter 14: Populism
References
Index
About the Author
About the author
Derek Moscato is associate professor in journalism and public relations at Western Washington University. He is a research fellow with the Border Policy Research Institute and the Page Center for Integrity in Public Communication. Moscato's research exists at the confluence of global media, ecology, and persuasion. He teaches classes in journalism, writing, public relations, and public diplomacy. These include environmental public relations, public diplomacy and nation branding, feature writing, Arctic media and diplomacy, and the Salish Sea Community Seminar.
Summary
This socially conscious text introduces students to success stories and effective strategies in environmental public relations, marketing, and advertising. Discussions cover green op-ed writing, eco feature writing, publicity tactics including news releases, the art of interviewing for television and video, and social media acumen.
