Fr. 286.80

K. Scott Swan, Shaoming Zou

Interdisciplinary Approaches to Product Design, Innovation, & Branding in International Marketing

English · Hardback

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Description

Interdisciplinary approaches are critical to solve the interesting problems of the day. This volume seeks to capture and synthesize the knowledge in the area of branding, product design, innovation, and strategic thought in international marketing.

Product details

Assisted by	K. Scott Swan (Editor), Shaoming Zou (Editor)
Publisher	Emerald Group Publishing Limited

Languages	English
Product format	Hardback
Released	05.09.2012

EAN	9781781900161
ISBN	978-1-78190-016-1
No. of pages	360
Dimensions	161 mm x 240 mm x 24 mm
Weight	705 g
Series	Advances in International Marketing
Subject	Social sciences, law, business > Business > Advertising, marketing

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