Advances in Business and Management Forecasting

Intends to present advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title includes topics such as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and sales response models.

Product details

• Assisted by: Ronald K. Klimberg (Editor), Kenneth D. Lawrence (Editor)
• Publisher: Emerald Group Publishing Limited
• Languages: English
• Product format: Hardback
• Released: 16.11.2011
• EAN: 9780857249593
• ISBN: 978-0-85724-959-3
• No. of pages: 220
• Dimensions: 161 mm x 240 mm x 17 mm
• Weight: 499 g
• Series: Advances in Business and Management Forecasting
• Subject: Social sciences, law, business > Business > Miscellaneous