Introduction to Survey Research, Polling and Data Analysis

Informationen zum Autor I am a Professor in the Department of Political Science at Ohio State University. My research and teaching interests include voting behavior, legislative behavior, and research methods, with a focus on survey research methods and scaling techniques. Klappentext This book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data and provides guidelines that are useful in evaluating polls. Using examples from contemporary large surveys and polls, as well as from the media, the authors stress the importance of understanding tables thoroughly before moving to interval statistics. In addition, they cover: the design of surveys; the steps for sampling and question writing; interviewing and coding strategies; survey analysis from frequency distributions and cross-tabulations through to control tables and correlation/regression; the ethics of survey research; and how to read and write reports of survey research. Zusammenfassung This book describes how surveys are conducted in such a way that they can be believed! explains how to read statistical reports and analyze data and provides guidelines that are useful in evaluating polls. Inhaltsverzeichnis Introduction PART ONE: SURVEY DESIGN The Nature of Survey Research The Survey Process Sampling Procedures Questionnaire Construction The Data Collection Stage Coding Practices Designing a Survey PART TWO: DATA ANALYSIS The Process of Data Analysis Single-Variable Statistics Statistical Inference for Means Two-Variable Tables Measures of Association Control Tables Correlation and Regression PART THREE: SURVEY GUIDELINES Writing Survey Reports Evaluating Surveys The Ethics of Polls

Product details

• Authors: Bruce D. Bowen, Bowen Bruce D., Jon A. Krosnick, Krosnick Jon A., Herbert F. Weisberg, Herbert F. Bowen Weisberg, Weisberg Herbert F.
• Publisher: Sage Publications Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 01.01.1996
• EAN: 9780803974029
• ISBN: 978-0-8039-7402-9
• No. of pages: 412
• Dimensions: 153 mm x 230 mm x 21 mm
• Subjects: Education and learning > Teaching preparation > Vocational needs; Social sciences, law, business > Social sciences (general); SOCIAL SCIENCE / Research, SOCIAL SCIENCE / Statistics, Social research & statistics, Elections & referenda, Social research and statistics, Elections and referenda / suffrage