Read more
. Podcast der Autorin umfasst über 170 Folgen mit über 100.000 Downloads
. Unterhaltsam, praktisch und ohne Geschwätz geschrieben
. In der Theorie verwurzelt, aber mit Erfahrungen aus der Praxis
Es gibt so viel Marketing-Expertise da draußen, aber woher soll man wissen, worauf man hören soll? Wie setzt man dieses Wissen um? Wo soll man anfangen? Hier werden die Grundlagen des Marketings behandelt - ehrlich, praktisch, fesselnd und umsetzbar.
About the author
Alice Benham found herself 'accidentally' running a business after leaving school early aged 17. She has spent the last six years helping entrepreneurs pivot and grow their businesses in a sustainable way. She also hosts the podcast Starting the Conversation and confesses to having the eating habits of a toddler.
Summary
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders.
There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level. An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students.
Here's what to expect from the book:
Proven and practical expertise
Clear definitions (no jargon!)
Quick tips
Examples and case studies
Insights from trusted experts
Chapter summaries for easy reminders
Action steps for every topic
Foreword
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders
