Read more
This book uses conceptual metaphor theory to explore moral metaphors in English and Chinese. Ning Yu sheds light on the metaphorical nature of moral cognition and how it is systematically manifested in language, and explores the potential commonalities that define moral cognition and the differences that characterize distinct cultures.
List of contents
- 1: Moral cognition and embodied metaphor: Introduction
- 2: Conceptual metaphor theory: A systematic approach
- 3: Physical subsystem of moral metaphors
- 4: Visual subsystem of moral metaphors
- 5: Spatial subsystem of moral metaphors
- 6: Moral metaphors in anatomy and multimodality
- 7: The moral metaphor system and beyond
About the author
Ning Yu is Professor of Applied Linguistics and Asian Studies at The Pennsylvania State University. His research interests lie in the relationship between language, culture, and cognition, cognitive linguistics, and the cognitive approach to metaphor studies. His publications include
The Contemporary Theory of Metaphor: A Perspective from Chinese (Benjamins 1998),
The Chinese HEART in a Cognitive Perspective: Culture, Body, and Language (de Gruyter 2009), and
From Body to Meaning in Culture: Papers on Cognitive Semantic Studies of Chinese (Benjamins 2009). He is co-editor of the book series "Cognitive Linguistic Studies in Cultural Contexts" and of the
International Journal of Chinese Linguistics.
Summary
This book uses conceptual metaphor theory to explore moral metaphors in English and Chinese. Ning Yu sheds light on the metaphorical nature of moral cognition and how it is systematically manifested in language, and explores the potential commonalities that define moral cognition and the differences that characterize distinct cultures.
Additional text
In his new book, Ning Yu continues his work on the issue of similarities and differences in metaphorical conceptualization across languages and cultures, this time focusing on morality. A major merit of the book is that it provides a fresh view on the moral metaphor systems in English and Chinese, which brings to light previously undiscovered facets of the domain. This is a must read for anyone interested in the conception of morality as such, its cross-cultural aspects, and conceptual metaphor theory in general.
