Blogging All-In-One for Dummies

Informationen zum Autor Susan Gunelius is a 20-year marketing veteran and President and CEO of KeySplash Creative, Inc. (www.keysplashcreative.com), a marketing communications company. She writes about marketing, branding, and social media for Forbes and entrepreneur.com, is featured on CNBC and BusinessWeek.com, and owns the award-winning blog WomenOnBusiness.com. Klappentext A complete update to the ultimate reference guide on blogging basics!The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. With this kind of popularity, how can a blogger stand out from the rest of the masses? This all-in-one guide is packed with detailed information and advice that helps you create and solidify your place in the blogosphere. You'll learn how to get started, use blogging tools, collaborate with other bloggers, become a part of mobile blogging, and much more.* Covers getting started, working with blogging software, other tools, blog marketing, microblogging (including Twitter), making money with your blog, and corporate and niche blogging* Helps new bloggers become active and productive members of the blogging community* Provides vital information for both hobby bloggers and those who want to build a career around bloggingBlogging All-in-One For Dummies, 2nd Edition cuts through the clutter and offers you a fun and friendly reference guide to starting and maintaining a successful blog. Zusammenfassung A complete update to the ultimate reference guide on blogging basics! The increase in the number of blogs is seemingly endless and continues to grow at a phenomenal rate, thanks in part to the rise of smartphones, tablets, and blogging applications. Inhaltsverzeichnis Introduction 1Book I: Joining the Blogosphere 7Chapter 1: Joining the Blogosphere 9Chapter 2: Preparing to Start and Write a Blog 29Chapter 3: Blogging Basics 43Chapter 4: Blogging Rules and Ethics 65Book II: Niche Blogging 79Chapter 1: Understanding Niche Blogging 81Chapter 2: Benefi ting from a Niche Blog Approach 95Chapter 3: Choosing Your Niche 105Chapter 4: Writing for Your Niche 127Book III: Corporate and Business Blogging 147Chapter 1: Starting a Business Blog 149Chapter 2: Developing a Business Blog Marketing Plan 175Chapter 3: Choosing Business Bloggers 195Chapter 4: Writing a Business Blog 213Chapter 5: Keeping Yourself and Your Company out of Trouble 225Book IV: Choosing a Blogging Application 239Chapter 1: Choosing a Blogging Application 241Chapter 2: Finding the Right Blogging Application 251Chapter 3: Taking a Look at WordPress 269Chapter 4: Using Google Blogger 299Chapter 5: Understanding TypePad 327Chapter 6: Blogging with Tumblr 355Book V: Blogging Tools 375Chapter 1: Search Engine Optimization 377Chapter 2: Measuring Blog Performance 393Chapter 3: Editing and Finding Images 409Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication 427Chapter 5: Blogging on the Go 441Chapter 6: Creating a Podcast 451Chapter 7: Creating a Vlog 469Book VI: Promoting and Growing Your Blog 485Chapter 1: Secrets to Blogging Success 487Chapter 2: Building Community 495Chapter 3: Social Networking 503Chapter 4: Social Bookmarking 517Chapter 5: Inviting or Being a Guest Blogger 529Chapter 6: Hosting Blog Contests 539Book VII: Making Money from Your Blog 551Chapter 1: Blog Advertising 101 553Chapter 2: Publishing Contextual Ads 561Chapter 3: Using Text Link Ads 575Chapter 4: Placing Impression Ads 583Chapter 5: Making Money with Affi liate Advertising 589Chapter 6: Publishing Sponsored Reviews and Paid Posts 603Chapter 7: Merchandising for Profit 613Chapter 8: Displaying Ads in Your Blog's Feed 621Chapter 9: Selling Ad Space Directly 629Chapter 10: Benefi ting from Indirect Monetization Opportun...

List of contents

Introduction 1Book I: Joining the Blogosphere 7Chapter 1: Joining the Blogosphere 9Chapter 2: Preparing to Start and Write a Blog 29Chapter 3: Blogging Basics 43Chapter 4: Blogging Rules and Ethics 65Book II: Niche Blogging 79Chapter 1: Understanding Niche Blogging 81Chapter 2: Benefi ting from a Niche Blog Approach 95Chapter 3: Choosing Your Niche 105Chapter 4: Writing for Your Niche 127Book III: Corporate and Business Blogging 147Chapter 1: Starting a Business Blog 149Chapter 2: Developing a Business Blog Marketing Plan 175Chapter 3: Choosing Business Bloggers 195Chapter 4: Writing a Business Blog 213Chapter 5: Keeping Yourself and Your Company out of Trouble 225Book IV: Choosing a Blogging Application 239Chapter 1: Choosing a Blogging Application 241Chapter 2: Finding the Right Blogging Application 251Chapter 3: Taking a Look at WordPress 269Chapter 4: Using Google Blogger 299Chapter 5: Understanding TypePad 327Chapter 6: Blogging with Tumblr 355Book V: Blogging Tools 375Chapter 1: Search Engine Optimization 377Chapter 2: Measuring Blog Performance 393Chapter 3: Editing and Finding Images 409Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication 427Chapter 5: Blogging on the Go 441Chapter 6: Creating a Podcast 451Chapter 7: Creating a Vlog 469Book VI: Promoting and Growing Your Blog 485Chapter 1: Secrets to Blogging Success 487Chapter 2: Building Community 495Chapter 3: Social Networking 503Chapter 4: Social Bookmarking 517Chapter 5: Inviting or Being a Guest Blogger 529Chapter 6: Hosting Blog Contests 539Book VII: Making Money from Your Blog 551Chapter 1: Blog Advertising 101 553Chapter 2: Publishing Contextual Ads 561Chapter 3: Using Text Link Ads 575Chapter 4: Placing Impression Ads 583Chapter 5: Making Money with Affi liate Advertising 589Chapter 6: Publishing Sponsored Reviews and Paid Posts 603Chapter 7: Merchandising for Profit 613Chapter 8: Displaying Ads in Your Blog's Feed 621Chapter 9: Selling Ad Space Directly 629Chapter 10: Benefi ting from Indirect Monetization Opportunities 641Book VIII: Microblogging with Twitter 649Chapter 1: Getting the Short Story with Microblogging 651Chapter 2: Getting Started with Twitter 659Chapter 3: Getting More out of Twitter 679Chapter 4: Using Third-Party Twitter Applications 699Glossary 713Index 723

Product details

• Authors: Susan Gunelius, Gunelius Susan
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 26.07.2012
• EAN: 9781118299449
• ISBN: 978-1-118-29944-9
• No. of pages: 768
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Data communication, networks; Informatik, Blog, Web-Entwicklung, computer science, Web Site Development