Sold separately - print on demand

'An important book for those desiring an overview of the toy industry's impact on consumer culture... [it] presents a fair and well-balanced view of the industry.' --Kathleen M. Carson, associate editor, Playthings

List of contents

Children's desires/mother's dilemmas: the social contexts of consumption
Buying happiness, buying success: toy advertising to parents
The real power of commercials: questioning the terms of debates
Utopia or discrimination?: commercials for kids
Toy-based videos for girls: My little pony
Action TV for boys: Slimer and the real ghostbusters
Toys "R" Us: marketing to children and parents

About the author

Ellen Seiter holds the Nenno Endowed Chair in Television Studies at the USC School of Cinematic Arts. She teaches courses on television and new media history, theory, and criticism, with a special focus on children's media and the consumption of media and television by children. More recently, her research has focused on anti-American and anti-Muslim sentiments among college students.

Product details

• Authors: eilen Seiter, Ellen Seiter
• Publisher: External catalogues US
• Languages: English
• Product format: Paperback / Softback
• Released: 31.03.1995
• EAN: 9780813521985
• ISBN: 978-0-8135-2198-5
• Dimensions: 152 mm x 228 mm x 17 mm
• Series: Communications, Media, and Cul; Communications, Media, and Cul
• Subjects: Guides > Self-help, everyday life > Family; Social sciences, law, business > Sociology > Sociological theories