Read more
Informationen zum Autor Professor John Egan! is Head of the Department of Marketing at Regent's University! London. He is Chair of the Academy of Marketing! the major UK academic marketing organisation! and Chair of the Learning Advisory Group! formally the Senate! of the Chartered Institute of Marketing. He is a Chartered Marketer! a Fellow of the Higher Education Academy and a Freeman of the Worshipful Company of Marketors. Professor Egan has a long publishing career and is the Editor of The Marketing Review and on the editorial boards of the European Journal of Marketing! the Journal of Political Marketing and Marketing! Intelligence & Planning. He has authored books on Marketing Communications and Public Relations and his textbook 'Relationship Marketing' is now in its fourth edition and has been translated into Russian! Simple Chinese and Mandarin. He entered academia in 1997 following a career in luxury retailing initially with American Department Stores and later with Mappin & Webb! Crown Silversmiths! and Garrard! Crown Goldsmiths. Prior to his appointment at Regent's University Professor Egan was at London South Bank University where! in addition to his academic marketing responsibilities! he was Faculty Director of Marketing and External Communications responsible for all aspects of marketing in the Faculty. Klappentext This collection is a long-awaited one-stop resource that draws together all the important readings on the origins, development and future of relationship marketing. With classic and contemporary writings from influential figures in the field, this landmark work explores the theory and practice of relationship marketing. Papers map out past and present research and pose exciting questions about the future of relationship marketing. This definitive collection includes 59 articles and is accompanied by an insightful introduction that draws together key issues. A concise rationale behind the selection of papers is also provided. The SAGE Library in Business and Management is a first-class series of major works that brings together the most influential and field-defining articles, both classical and contemporary, in a number of key areas of research and inquiry in Business and Management. Each multi-volume set represents a collection of the essential published works collated from the foremost publications in the field by an Editor or Editorial Team of renowned international stature. They include a full introduction, presenting a rationale for the selection and mapping out the discipline's past, present and likely future. This series is designed to be a 'gold standard' for university libraries throughout the world with a programme or interest in Business and Management Studies. Zusammenfassung One-stop resource that draws together all the important readings on the origins! development and future of relationship marketing. It explores the theory and practice of relationship marketing! and the papers mark out past and present research and pose exciting questions about relationship marketing's future. Inhaltsverzeichnis VOLUME ONE: SHAKING THE FOUNDATIONS: THE ORIGINS OF RELATIONSHIP MARKETING A Model of the Distributor's Perspective of Distributor-Manufacturer Working Relationships - J C Anderson and J A Narus Perspectives for a Theory in Marketing - J Arndt Internal Networks for Internal Marketing - D Ballantyne Relationship Marketing - L L Berry Relationship Marketing - M Christopher, A Payne and D Ballantyne Developing Buyer-Seller Relationships - F D Dwyer, P H Schurr and S Oh The Marketing Strategy Continuum - C Gr[um]onroos Towards a Marketing Concept for the 1990s The New Marketing - Developing Long-Term Interactive Relationships - E Gummesson A Model of Industrial Networks - H Hakansson and J Johanson Build Customer Relationships T...
