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OTT platform and theatres are a platform where artist delivers their content and perform to entertain the audience. Yes in recent times OTT dominated the entertainment industry but it happen with all industries during the time of Covid when digital platforms took over traditional platforms. Yes, that is also the fact that cinema failed to deliver quality content and OTT kept on doing this. But now when some movies deliver that content we have seen that they receive love from the audience. Also, the Theatre industry is quite big and the OTT platform needs to do a lot of work to reach there. Online streaming platforms are required to deliver amazing content if they want to win OTT vs Theatre competition.In the discussion of OTT against the theatre or vice versa, the best content serving platform will win the race. Right now OTT is delivering that quite beautifully but some content creators are promoting violence and nudity which will not acceptable to a large audience. If movies are able to cater to the audience's preferences well then people will choose them also. So what to choose between them is a subjective choice because everyone has different tastes.
About the author
*Mr. C. SanjeevIII B.Com International Business** Dr. I. Parvin Banu Associate Professor and Head PG and Research Department of International Business Sri Ramakrishna College of Arts & Science, Coimbatore Tamil Nadu, India
