A study on Consumer behavior in Decathlon sports - An empirical study on sports products purchase behaviour. DE

The Book is about the buying behavior of Sports products across the world. It was found that the quality of foreign brands were supposed to be generally higher and greater to local brands. Studying consumer behavior is important because with this technique, the marketer can understand what affects consumer's buying decisions by understanding how consumers choose on a product that are needed and the products that are outmoded.

About the author

Mr. G. VijayasaravananIII B.Com International BusinessDr. I. Parvin BanuAssociate Professor and HeadPG and Research Department of International BusinessSri Ramakrishna College of Arts & ScienceCoimbatore, Tamil Nadu, India

Product details

• Authors: Dr. I. Parvin Banu Sirajudeen, I. Parvin Banu Sirajudeen, G. Vijayasaravanan, Mr. G. Vijayasaravanan
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 12.06.2023
• EAN: 9786206180302
• ISBN: 9786206180302
• No. of pages: 72
• Subject: Social sciences, law, business > Business > Advertising, marketing