Alcoholic Beverages

The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.

List of contents

Acknowledgements. Preface. Introduction: Corporate Power and Public Health. Part One: Structure of the Global Market 1. A Historical Overview 2. Output, Trade and Consumption 3. Employment and Technology Part Two: Corporate Structures 4. Contours of Growth 5. Dynamics of Beer 6. Dynamics of Wine 7. Dynamics of Distilled Spirits 8. Wholesaling and Retailing Part Three: Corporate Marketing Strategies 9. The Marketing Complex 10. Advertising and Promotion 11. Overseas Sales Strategies 12. Pricing and Finance Capital. Index.

About the author

John Cavanagh and Frederick F. Clairmonte

Summary

The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing marketing economies.

Product details

• Authors: John Cavanagh, John Clairmonte Cavanagh, Cavanagh John, Frederick F. Clairmonte
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 01.12.2023
• EAN: 9781032603766
• ISBN: 978-1-0-3260376-6
• No. of pages: 174
• Series: Routledge Library Editions: Alcohol and Alcoholism
• Subjects: Natural sciences, medicine, IT, technology > Medicine > Clinical medicine; Social sciences, law, business > Sociology > Social structure research; BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Industries / Service, BUSINESS & ECONOMICS / Sales & Selling / General, BUSINESS & ECONOMICS / Industries / Food Industry, Sales & marketing, Sales and marketing, Service industries, Food and drink service industries