Fr. 249.00

Liping Cai, Szilvia Gyimothy, Ana Maria Munar

Tourism Social Media

English · Hardback

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Description

This volume addresses the transformative power of tourism social media and offers novel theoretical and methodological approaches to its academic investigation. Acknowledging the collective value creation mechanisms of new media, the authors explore how technology nurtures, augments and modifies social or commercial interactions in tourism.

Product details

Assisted by	Liping Cai (Editor), Szilvia Gyimothy (Editor), Ana Maria Munar (Editor)
Publisher	Emerald Group Publishing Limited

Languages	English
Product format	Hardback
Released	18.07.2013

EAN	9781781902134
ISBN	978-1-78190-213-4
No. of pages	330
Dimensions	161 mm x 240 mm x 22 mm
Weight	661 g
Series	Tourism Social Science Series Tourism Social Science
Subject	Social sciences, law, business > Business > Miscellaneous

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