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This book examines the evolution and journey of regional language television channels in India. The first of its kind, it looks at the coverage, uniqueness, ownership, and audiences of regional channels in 14 different languages across India, covering Hindi, Bengali, Marathi, Telugu, Tamil, Urdu, Assamese, Bhojpuri, Gujarati, Kannada, Kashmiri, Odia, Punjabi, and Malayalam. It brings together researchers, scholars, media professionals, and communication teachers to document and reflect on language as the site of culture, politics, market, and social representation.
The volume discusses multiple media histories and their interlinkages from a subcontinental perspective by exploring the trajectories of regional language television through geographical boundaries, state, language, identities, and culture. It offers comparative analyses across regional language television channels and presents interpretive insights on television culture and commerce, contemporary challenges, mass media technology, and future relevance.
Rich in empirical data, this book will be an essential read for scholars and researchers of media studies, television studies, communication studies, sociology, political studies, language studies, regional studies, and South Asian studies. It will also be useful to professionals and industry bodies in television media and is broadcasting, journalists, and television channels.
List of contents
Introduction - Regional Language Television Channels: An Indian Story Part I. Scheduled Languages 1. Regional Hindi Channels: Origin, Development, and Challenges 2. Ownership and Content of Bengali Television Channels: An Analysis 3. Marathi Television: Beginning and Development 4. The Politics of Telugu Television 5. Tamil Television: Rethinking Form and Content 6. Urdu Television: Connecting Communities and Audiences Part II. Other Languages 7. Mediating Identity in the Time of Infotainment: 24x7 Television in Assam 8. A Rising Star in the Regional Segment: Bhojpuri Television 9. The Tale of Gujarati Television: Analysis of Market Forces Shaping Content 10. Growth and Development of Kannada Television 11. Broken Language, Fractured Identities: Role and Relevance of Kashmiri Language Broadcasts 12. Tracing History, Status, and Trends in Odia Television 13. Punjabi Television in the Global World: Capturing the Native and the Diaspora 14. TV in Kerala: Vision, Visibility, Viability Part III. Perspectives 15. Doordarshan Kolkata: A Cultural History 16. Indian Regional Television and Language Acquisition Amongst Children 17. The Business of Bengali Film and Television Industry: An Overview 18. Regional Contours: The Many Modernities of Indian Language Television. The Market Idea in a Multilingual TV Milieu: A Postscript
About the author
Mira K. Desai teaches at the University Department of Extension and Communication, SNDT Women’s University, Mumbai, India. Her area of work is in print and television production (as reporter, researcher, scriptwriter, and anchor), newsletter editing, and documentary filmmaking, and is a media educator for over three decades.
Summary
This book examines the evolution and journey of regional language television channels in India. The first of its kind, it looks at the coverage, uniqueness, ownership, and audiences of regional channels in 14 different languages across India, covering Hindi, Bengali, Marathi, Telugu, Tamil, Urdu, Assamese, Bhojpuri, Gujarati, Kannada, Kashmiri, Odia, Punjabi, and Malayalam. It brings together researchers, scholars, media professionals, and communication teachers to document and reflect on language as the site of culture, politics, market, and social representation.
The volume discusses multiple media histories and their interlinkages from a subcontinental perspective by exploring the trajectories of regional language television through geographical boundaries, state, language, identities, and culture. It offers comparative analyses across regional language television channels and presents interpretive insights on television culture and commerce, contemporary challenges, mass media technology, and future relevance.
Rich in empirical data, this book will be an essential read for scholars and researchers of media studies, television studies, communication studies, sociology, political studies, language studies, regional studies, and South Asian studies. It will also be useful to professionals and industry bodies in television media and is broadcasting, journalists, and television channels.
