Digital Marketing - Modern Industry Approach

Digital marketing analytics plays an important role in the success of digital marketing strategies especially with the use of Machine Learning and Deep Learning models in predicting customer behaviours, purchasing patterns and customer loyalty and retention. This book starts with the introduction of digital marketing and discusses the different types of digital marketing strategies, its positives and areas of weakness. It also helps the users to develop and evaluate the effects of their digital marketing strategies.

About the author

Herr Vinod Shrivastava arbeitet derzeit als Assistenzprofessor am RBMI Bareilly (U.P.) in der Abteilung für EE. Er hat 9 Jahre Lehrerfahrung und zwei JahreForschungserfahrung.Frau Anita Rana arbeitet derzeit als Assistenzprofessorin für Informatik und Ingenieurwesen an der IIMT Group of Colleges, Greater Noida (UP).

Product details

• Authors: Anita Rana, Vinod Shrivastava
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 05.06.2023
• EAN: 9786206172796
• ISBN: 9786206172796
• No. of pages: 128
• Subject: Social sciences, law, business > Business > International economy