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Cuban culture, with its immense wealth and diversity in traditions and customs, its history and its people, as a nation in the Caribbean region is the most valuable strength for developing tourism. Cultural institutions have the task of identifying, differentiating and enhancing the tourist and cultural products of this country, involving the new and future generation in the preservation of cultural heritage, through community projects, as an expression of the organic presence in popular and traditional culture. The objective of this work is to propose cultural exchange programs, through community projects, with different segments of issuing markets for the development of a sustainable cultural tourism.
About the author
Ana Cecilia Hardy Medina, qui travaille actuellement comme spécialiste en marketing touristique, est ingénieur métallurgiste (1990-Kazakhstan), titulaire d'un master en enseignement supérieur (2013) et d'un diplôme de spécialiste en marketing touristique (2019- Universidad de Oriente). Cuba.
