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Lead the way and make every aspect of your advertising sustainable with this practical guide filled with insights, tools and expert guidance.
List of contents
Chapter - 01: Welcome to Sustainable Advertising; Chapter - 02: Greenwashing, and how to avoid it; Chapter - 03: Getting our house in order; Chapter - 04: Ad Production; Chapter - 05: Ad Distribution; Chapter - 06: Sustainable supply chain; Chapter - 07: Quick wins, and long-term success for media plans; Chapter - 08: Events and awards; Chapter - 09: Big Behaviour Changes; Chapter - 10: Customer research insights; Chapter - 11: What 'good' looks like now, and future; Chapter - 12: Energy, travel, tourism; Chapter - 13: Food, fashion, finance; Chapter - 14: Measuring the industry's impact; Chapter - 15: A rewarding profession and career; Chapter - 16: Start your change journey here
About the author
Matt Bourn is the Director of Communications for the Advertising Association and Ad Net Zero, based in London, UK. He steers the industry's work around Climate Action, including the formation of Ad Net Zero, providing communications support for the Inclusion workstream, All In, driving forward its Export strategy through the UK Advertising Export Group and fulfilment of the association's responsibilities as the UK representative for Cannes Lions. With 25 years' experience previously, he was Managing Director of Braben, the UK's leading PR consultancy for media, working for companies such as Sky, Channel 4, Disney and Sony.Sebastian Munden is a strategy and communications adviser, based in London, UK. He is also Chair of WRAP (The Waste & Resources Action Programme) and has been Chair of Ad Net Zero since its inception. He worked at Unilever for 30+ years applying the principles of business as a force for good to create value for all stakeholders, lastly as CEO of the UK and Ireland business.
Summary
Lead the way and make every aspect of your advertising sustainable with this practical guide filled with insights, tools and expert guidance.
