Economics of Modern Business

Informationen zum Autor W. D. Reekie is Professor of Business Economics, Department of Business Economics, University of the Witwatersrand D. E. Allen is Senior Lecturer, Department of Accounting and Finance, University of WEstern Australia J. N. Crook is Lecturer in Business Economics and Director of the Part-time MBA Programme, Edinburgh University Management School. Klappentext Outdated management techniques cannot be expected to cope with the complex problems of modern business. Today's managers must be more flexible, knowledgeable and competitive than they have been, and have a greater understanding of the structure of their organization. In this completely revised and updated second edition of a widely adopted textbook for business students, the authors examine contemporary management issues. A special feature is its successful integration of introductory financial analysis with microeconomic theory. This book includes extensive analysis of: . * Financial markets. * Distribution channels. * Industrial Relations. * Government industry policies. The emphasis is on industrial factors, but the book also demonstrates the significant importance of market forces in business decision-making. The first edition was The Economics of Modern Business by W.D.Reekie and D.E.Allen Zusammenfassung A discussion of the economics of modern business which includes chapters on prices and demand! production and costs! market structure and business conduct! scale and firm growth! forecasting! pricing policies! and financing British industry.

Product details

• Authors: D. E. Allen, D. E. (University of Western Australia) Allen, Allen D. E., J. N. Crook, J. N. (Edinburgh University Management School) Crook, JEFF CROOK, Crook J. N., W. D. Reekie, W. D. (University of Witwatersrand) Reekie, W. D. (University of Witwatersrand) Allen Reekie, W. D. Allen Reekie, W. Duncan Reekie, W. Duncan Allen Reekie
• Publisher: Wiley, John and Sons Ltd
• Languages: English
• Product format: Paperback / Softback
• Released: 07.11.1991
• EAN: 9780631172154
• ISBN: 978-0-631-17215-4
• No. of pages: 416
• Subjects: Social sciences, law, business > Business > Economics; Business and Management, BUSINESS & ECONOMICS / Industries / General, BUSINESS & ECONOMICS / Economics / Microeconomics, Business & management, Industry & industrial studies, Microeconomics, Industry and industrial studies