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This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, the book explains how to take any club to the next level and increase brand value.
List of contents
PART I GENERAL FRAMEWORK OF FOOTBALL CLUB MANAGEMENT
1 Introduction to football business
2 The continuous circle of football clubs
3 Business models
4 Revenue generation
PART II ORGANISATIONAL STRUCTURE OF A FOOTBALL CLUB
5 Introduction human resources in football business
6 Human resource management
PART III STRATEGIC FOCUS AREAS OF FOOTBALL CLUB MANAGEMENT
7 Brand identification
8 Brand positioning
9 Customer relationship management
10 Legal support and regulations
11 Financial management
12 Strategic planning
13 Marketing and media
14 Communication management
15 Partnership and sponsorship
16 Ticketing
17 Hospitality
18 Venue management
19 Merchandise
20 Business development
21 Corporate social responsibility
PART IV CONCLUSION: REFLECTIONS ON THE FUTURE OF FOOTBALL CLUB MANAGEMENT
22 The evolution of football business
About the author
Simon Van Kerckhoven is Founder of the football business consultancy firm, DIAS – Developing Intelligence and Advice in Soccer, located in Belgium. He was previously Chief Operating Officer of the Belgian football club Lommel SK and a consultant for City Football Group. In addition, Simon has advised multiple investors on the acquisition of football clubs and football business strategies. Recently, Simon founded Zurafa Football Capital, a private equity fund focused on investments in high-potential, undervalued football clubs.
Summary
This is a handbook for leading a professional football club to commercial success. Covering every aspect of the business and commercial operations of a modern football club, and with a focus on increasing revenues and building a powerful brand, the book explains how to take any club to the next level and increase brand value.
