Fr. 174.00

Klaus G Grunert, Klaus G. Grunert

Consumer Trends and New Product Opportunities in the Food Sector

English · Paperback / Softback

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Description

This book traces consumer trends regarding healthiness, sustainability, authenticity, and convenience. It gives an introduction to current developments in farming, in food processing technology, and in retailing. It also explains how segmentation and consumer-led product development can lead to new food products in response to these trends.

Product details

Assisted by	Klaus G Grunert (Editor), Klaus G. Grunert (Editor)
Publisher	de Gruyter Brill

Languages	English
Product format	Paperback / Softback
Released	30.09.2017

EAN	9789086863075
ISBN	978-90-8686-307-5
No. of pages	236
Dimensions	170 mm x 240 mm x 13 mm
Weight	376 g
Subject	Social sciences, law, business > Business > Individual industrial sectors, branches

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