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Remarkable! is a powerful business parable, providing principles and practices to equip leaders who want to craft a relationally rich culture and inspire team members to bring their best to work every day.
About the author
Dr. Randy Ross is the founder and CEO of Remarkable! A master of cultural transformation, Dr. Ross has a unique understanding of employee engagement and offers practical wisdom and needed hope to increase team morale and performance. Currently based near Atlanta, GA, he has traveled throughout the United States and internationally as a speaker, consultant, and coach, building teams and developing leaders along the way. He is the author of five books addressing corporate culture and leadership development.
David Salyers is the former vice president of national, regional, and local marketing for Chick-fil-A, Inc. As a passionate student of life and business, he has spent over thirty years seeing the principles of Remarkable! play out. Serving as a board member of numerous organizations, along with a host of startups, has convinced him that the principles of value creation are universally applicable. David currently resides near Atlanta, GA.
Summary
Remarkable! is a powerful business parable, providing principles and practices to equip leaders who want to craft a relationally rich culture and inspire team members to bring their best to work every day.
Foreword
- Submit to key industry reviewers, including Publishers Weekly and Library Journal
- Feature the book prominently on the homepage of both Dr. Randy Ross and David Salyers' websites
- Create a dedicated landing page for "Remarkable!" containing book details, reviews, and purchasing links
- Incorporate lead magnets (e.g., a free chapter or accompanying workbook) to entice visitors to join the email list
- Create a series of video blogs discussing the key themes of "Remarkable!" to be posted on all platforms
- Run targeted ad campaigns on Facebook, Instagram, and LinkedIn to promote the book to a wider audience
- Engage with followers by hosting Q&A sessions or live readings on social platforms
- Use hashtags related to the book's themes and topics to increase visibility
- Send out a series of emails to the existing list of 2,500 subscribers promoting the book's re-release
- Offer exclusive discounts or bonuses (like a free webinar or workshop) for pre-orders
- Share behind-the-scenes content, author interviews, or testimonials to engage the audience
- Secure appearances on 25+ high-reach and niche-related podcasts
- Use these platforms to discuss the book's themes, share anecdotes, and provide valuable insights to listeners
- Offer podcast hosts and their listeners exclusive discounts or bonuses
- Incorporate themes and teachings from "Remarkable!" into speaking sessions
- Offer the book for sale during these events, and consider bundle offers with other products or services
- Seek out new speaking opportunities in the hospitality industry and other related sectors
- Use Collideoscope for the book's marketing relaunch
- Form partnerships with industry influencers or other authors for joint promotions
- Announce the re-launch to all contacts in the hospitality industry, leveraging personal and professional networks
- Offer special promotions, such as bundle deals, to incentivize pre-orders
- Run a countdown on all channels leading up to the official launch day
- Organize a virtual or in-person launch event, potentially involving readings, author Q&A sessions, and guest speakers
- Offer signed copies or other bonuses for those attending the event
- Seek out testimonials and reviews from those who've read the book, sharing these on all platforms
- Continue to engage with the audience post-launch, asking for feedback and sparking discussions around the book's themes
- Explore opportunities for guest posts or articles in industry publications or related blogs
- Offer workshops, webinars, or online courses that delve deeper into the book's teachings
- Consider creating a Remarkable! community or group where readers can discuss their takeaways and experiences
