Understanding Fashion Scandals - Social Media, Identity, and Globalization

All publicity is good publicity? Perhaps not. In recent years, multiple local and global fashion brands have been called out for cultural appropriation, racism, misogyny, and even flirting with fascism. is the first book to explore this changing landscape of contemporary fashion through case studies showing how ''shock value'' lost its currency. The book focuses on the changes since the late-1970s and early 1980s, when brands like Calvin Klein and Benetton first used controversy as a promotional tool to build their brand identity, to the contemporary industry where avoiding social media backlash is critical to survival.Analyzing the tactics brands including Burberry, Dior, Dolce & Gabbana and Prada adopt to avoid or mitigate scandals, Vanska and Gurova map the fashion industry''s journey towards cultural sustainability.>

Product details

• Authors: Olga Gurova, Annamari Vanska, Annamari Vänskä
• Publisher: Bloomsbury Academic
• Languages: English
• Product format: Paperback / Softback
• Released: 11.01.2024
• EAN: 9781350248977
• ISBN: 978-1-350-24897-7
• No. of pages: 248
• Dimensions: 160 mm x 235 mm x 16 mm
• Subjects: Education and learning > Teaching preparation > Vocational needs; Humanities, art, music > Art > Interior design, design; BUSINESS & ECONOMICS / Industries / General, Industry & industrial studies, Industry and industrial studies