Advertising As a Creative Industry - Regime of Paradoxes

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today's creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

List of contents

Introduction. Between Cultural and Industrial 1. Advertising X Creativity 2. Advertising X Innovation 3. Advertising X Entertainment 4. Advertising X Other Creative Sectors 5. Advertising: Regime of Paradoxes

About the author

Izabela Derda is Assistant Professor in Media & Creative Industries at the Erasmus School of History, Culture and Communication, Erasmus University, the Netherlands. She is also an advertising professional, former head of entertainment at Havas SE, and a jury member for major advertising festivals, such as Cannes Lions or Eurobest.

Summary

At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors.

Product details

• Authors: Izabela Derda
• Publisher: Taylor & Francis Ltd.
• Languages: English
• Product format: Hardback
• Released: 25.07.2023
• EAN: 9781032203010
• ISBN: 978-1-0-3220301-0
• No. of pages: 92
• Series: Routledge Research in the Creative and Cultural Industries
• Subjects: Humanities, art, music > History; Social sciences, law, business > Media, communication > Media science; Advertising, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Industries / Media & Communications, Media, Information & Communication Industries