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The objective of this book is to study the factors that influence the intention to choose Islamic Takaful insurance in Tunisia. To achieve this objective, we carried out a quantitative study based on a model examining the impact of independent variables such as subjective norm, attitude, behavioural control and religion on the dependent variable, behavioural intention. For data collection, we used a questionnaire, which was developed on the basis of a rich literature. A pilot test was conducted to verify the normality, reliability and validity of the scale. The data collected were analysed using correlation tests using SPSS software. This study revealed that attitude, subjective norm and behavioural control have a positive and significant influence on the choice of Islamic Takaful insurance. However, it did not reveal a significant impact of religion on Tunisians' intention to choose this type of insurance. This book is intended for anyone interested in Takaful Insurance.
About the author
Sahli Faouzia, Tecnologo senior presso l'ISET di Zaghouan. Laureata presso l'IHEC di Cartagine e l'ESC di Tunisi, con specializzazione in Marketing.
