The Digital Multinational - Navigating the New Normal in Global Business

How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In Key to success, Nambisan and Luo explain, is the notion of

Product details

• Authors: Conny Braams, Yadong Luo, Satish Nambisan, Nambisan Satish
• Publisher: The MIT Press
• Languages: English
• Product format: Paperback / Softback
• Release: 05.08.2025
• EAN: 9780262548502
• ISBN: 978-0-262-54850-2
• No. of pages: 264
• Series: Management on the Cutting Edge
• Subjects: Social sciences, law, business > Business > Management; Economics, BUSINESS & ECONOMICS / Strategic Planning, BUSINESS & ECONOMICS / Globalization, BUSINESS & ECONOMICS / Development / Business Development, business strategy