Tourism Behaviour - Travellers' Decisions And Actions

Informationen zum Autor Roger March Klappentext Consumers' planned behavior is often very different to what is actually consumed. Consumer plans can relate to four behaviors: planned and done (deliberate strategies); and unplanned and not done (unused strategies). This book examines alternative theories and the empirical testing of trade-offs we make in life among work, travel, and personal maintenance actions and how our plans relate to what we actually do. Tourism Behaviour considers plans and behaviors for tourist spending, length of stay, attractions, destinations, accommodation and activities, and investigates how marketing strategies affect consumer plans. This book provides new theory, empirical studies, and practical insights of significant interest to travel and leisure researchers, destination marketing managers, and advanced students in tourism and consumer behavior. Zusammenfassung This book examines alternative theories and the empirical testing of how planning relates to doing. It considers tourist spending! length of stay! attractions! destinations! accommodation and activities and looks at how marketing strategies affect consumer plans.

Product details

• Authors: R. (University of Newsouth Wales March, Roger March, Roger (Kent Institute of Business & Technology March, Roger St George March, Roger St. George/ Woodside March, Arch (Curtin University Woodside, Arch G Woodside, Arch G. Woodside
• Publisher: Oxford University Press
• Languages: English
• Product format: Hardback
• Released: 12.01.2006
• EAN: 9780851990217
• ISBN: 978-0-85199-021-7
• No. of pages: 280
• Dimensions: 178 mm x 254 mm x 19 mm
• Subjects: Social sciences, law, business > Business > Individual industrial sectors, branches; Travel > Sports and active travel > World, Arctic, Antarctic