Academic Branding - A Step-by-Step Guide to Increased Visibility, Authority, and Income

Become a thought leader in your postgraduate field--and make money while doing so, with this step-by-step guide from an academic who has been there. With Dr. Howard’s unique and thorough approach to success in the age of social media, you’ll learn how to: In a world where anyone who is savvy online can turn themselves into a subject matter expert, it’s important that we lift up and amplify the voices of actual subject matter experts. This guide will teach you how to reach the audience that needs your expertise most, building a brand and achieving financial freedom along the way.

About the author

Dr. Sheena C. Howard is the first Black woman to win an Eisner award at San Diego Comic-Con for her first book, Black Comics: Politics of Race and Representation (2014). The Eisner is considered the 'Oscars of Comics.' Howard has published comic books for both Marvel (Illusion of Fairness, 2023) and DC (Fresh Air in Philly, 2021, and others) comics. She has written a graphic novel and stage play for DMC (from RUN-DMC), published with Bloomsbury (Black Comics: Politics of Race and Representation, 2014), Chicago Review Press (Encyclopedia of Black Comics, 2017), BenBella Press (Why Wakanda Matters, 2021), and more. In addition, her work has received numerous book awards, including an American Library Association's Outstanding Reference Sourcebook award and more. Her books have been featured in Good Morning America, The New York Times, The Washington Post, and more. She is also the subject of an Emmy-nominated episode of State of the Arts. Finally, Dr. Howard writes and ghostwrites for celebrities, CEOs, and social impact companies that seek to empower, inspire and motivate.

Product details

• Authors: Sheena Howard
• Publisher: Benbella Books
• Languages: English
• Product format: Hardback
• Released: 27.02.2024
• EAN: 9781637744406
• ISBN: 978-1-63774-440-6
• No. of pages: 256
• Dimensions: 159 mm x 236 mm x 21 mm
• Subjects: Guides > Self-help, everyday life > Lifestyle, personal development; Humanities, art, music > Education > School education, didactics, methodology; Social sciences, law, business > Business > Economics; SELF-HELP / Personal Growth / Success, BUSINESS & ECONOMICS / Marketing / General, BUSINESS & ECONOMICS / Careers / General, BUSINESS & ECONOMICS / Personal Success, Advice on careers & achieving success, Sales & marketing, Advice on careers and achieving success, Brands and branding