Fr. 145.00

Rebecca Finkel, Rebecca (Queen Margaret University Finkel, David Mcgillivray, David (University of the West of Scotland McGillivray, Gayle McPherson, Gayle (University of the West of Scotland McPherson...

Research Themes for Events

English · Hardback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

*The first book to cover events management from a research angle
*Includes a number of case studies to provide a well-rounded approach to the subject
*Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

Product details

Assisted by	Rebecca Finkel (Editor), Rebecca (Queen Margaret University Finkel (Editor), David Mcgillivray (Editor), David (University of the West of Scotland McGillivray (Editor), Gayle McPherson (Editor), Gayle (University of the West of Scotland McPherson (Editor), Dr Peter (Department Head Robinson (Editor), Peter Robinson (Editor)
Publisher	CABI Publishing

Languages	English
Product format	Hardback
Released	25.10.2013

EAN	9781780642529
ISBN	978-1-78064-252-9
No. of pages	192
Dimensions	248 mm x 177 mm x 16 mm
Weight	568 g
Subject	Social sciences, law, business > Business > Individual industrial sectors, branches

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