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Should a TV journalist be concerned about the TV ratings? If your answer is no, the justification must be because journalism is a service and not a soap opera or program that must be sold by the Ibope score. If I got your answer right, it is because you thought like me. So, I suggest that you follow me through these pages where I discovered and demonstrated the marketing function of a news story, the ways of the audience and the afflictions of journalists to attract an audience to watch their stories. This discovery was made after a long research where it was verified that journalism attracts the public but has not lost its ethics and commitment to information. To do so, it was necessary to reevaluate and reformulate the ethos of the reporter and presenter. Popular journalism got its name precisely because it speaks directly to the public. And that brings a series of changes and adaptations regarding the attitude of reporters and presenters, the language, the image and the news-values. It is not that traditional journalism should be shelved, but looking at these new techniques makes our mission to inform easier to achieve.
About the author
Laurea in Comunicazione sociale - Giornalismo presso l'UFMS. Ha lavorato come stagista, produttrice, reporter, caporedattrice e presentatrice presso TV Morena (affiliata di Globo) per 12 anni. Dal 2010 lavora come manager, conduttrice e caporedattore presso TV MS, un'affiliata di Record TV. Master in Comunicazione presso l'UFMS.
