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In Ethereum for Business, Paul Brody provides a plain English guide to doing business on the world's largest blockchain. The book covers an overview of Ethereum, business applications on Ethereum, and various advanced topics. Including case studies and examples from the world of Ethereum, Ethereum for Business is readable both linearly and by dipping in and out of chapters.
The book is aimed at business executives who want to understand the potential of blockchain for solving real-world business problems, and readers with technical knowledge who want to understand the business use cases.
Ethereum for Business covers topics such as:
¿ Basics of blockchain technology and key components on wallets, tokens, and keys.
¿ Decentralization in digital marketplaces, smart contracts, privacy, scalability, supply chain management, trade finance, payments and asset transfers, and tokenomics.
¿ Transforming the world of enterprise computing by enabling companies to model and manage assets, real or digital, that exist off-chain.
¿ A guide for implementation that contains key success metrics for enterprises considering blockchain-based solutions.
About the author
Paul Brody is the Global Blockchain Leader at EY (Ernst & Young) since 2015, overseeing the firm's blockchain strategy and solutions, including the OpsChain tokenization platform and Blockchain Analyzer analytics tools.
As a prominent advocate for public blockchains and privacy technology, Paul has led EY to develop the Nightfall privacy-enabled Ethereum Layer 2 network and the Starlight zero-knowledge compiler, both contributed to the public domain and the Ethereum community.
Before joining EY, Paul held various roles at IBM, including Electronics Industry Vice President. He began his career at McKinsey & Co. in Los Angeles and holds a degree in Economics and a certificate in African Studies from Princeton University.
