Fr. 175.20

Tourism Innovation in the Digital Era - Big Data, AI and Technological Transformation

English · Hardback

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Description

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Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

About the author










Marco Valeri is a Senior Lecturer in Organizational Behavior, Niccolò Cusano University, Italy. He is a Lecture in Applied Organizational Behaviour, Xenophon College, London. Valeri is Adjunct Professor at Faculty of Social Sciences and Leisure Management, School of Hospitality, Tourism and Events, Taylor's University, Malaysia. He is also Associate Researcher in Strategy, Magellan Research Center, School of Management, Iaelyon Business School, Jean Monet University, France, and Honorary Associate Professor, University of Pannonia, Hungary. His research areas include sustainability and green practices, strategy implementation, knowledge management, family business, crisis management, information technology. He is member of several Editorial Boards of international tourism journals, reviewer and editor of several handbooks on entrepreneurship, tourism and hospitality management.


Summary

Tourism Innovation in the Digital Era explores topics as diverse as big data analytics in tourism marketing to the impact of AI to the use of CSR in competitiveness amongst hotel groups, providing multidisciplinary approaches on the organizational impacts of digitalization and artificial intelligence in tourism and hospitality.

Product details

Assisted by Marco Valeri (Editor), Marco (Niccolo Cusano University Valeri (Editor)
Publisher Emerald Publishing
 
Languages English
Product format Hardback
Released 01.10.2023
 
EAN 9781837971671
ISBN 978-1-83797-167-1
No. of pages 176
Dimensions 157 mm x 235 mm x 14 mm
Weight 415 g
Series New Perspectives in Tourism an
New Perspectives in Tourism and Hospitality Management
Subject Social sciences, law, business > Business > Miscellaneous

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