Platinum Rules for Enjoying Life

Platinum Rules for Enjoying Life is an inspiring book that simplifies the rules for finding peace and enjoyment in modern daily life, ideal for a gift to all who love and appreciate life!

About the author

Sylvia Weinstein Craft is publisher and editor of Oyster Pointer, an award-winning feature newspaper and primary source of “good news” information for the city of Newport News, Virginia. Prior to launching Oyster Pointer in 1986, Sylvia spent 26 years with the Virginia Peninsula Industrial Council (VPIC), an organization devoted to improving the community through economic development, where she was the council’s director of public relations for 11 years.

A true entrepreneur, Sylvia formed her own public relations, advertising and marketing agency, which later became The Weinstein Agency, a successful business, garnering many international and national awards. 

Sylvia attended The College of William & Mary and has been serving her community as an exemplary role model for decades, receiving numerous awards including a Humanitarian Award presented by the Virginia Center for Inclusive Communities, for her community involvement, professional leadership and lifetime of contributions to improving the lives of others.  

Sylvia resides in Newport News, Virginia.

Dr. Lisa Spiller is Distinguished Professor of Marketing, Emerita in the Joseph W. Luter, III School of Business at Christopher Newport University (CNU) in Newport News, Virginia.  An inspiring teacher, mentor, advisor and role model to her students and junior faculty, Dr. Spiller had a profound impact on the lives of many during her 31-year career at CNU prior to her retirement in 2022. 

Dr. Spiller has garnered more than 40 honors and awards for her extraordinary achievement, leadership and valuable contributions to her students, university, discipline and community.  An accomplished scholar, Dr. Spiller authored several college textbooks, including Selling and Sales Management: Developing Skills for Success published by SAGE. 

Prior to joining the CNU faculty, Lisa was a faculty member at Avila College in Missouri and the University of Missouri-Kansas City.  She also served as marketing director with a McDonald’s Restaurant franchise in Erie, Pennsylvania prior to her career in academia. Spiller received her B.S. in business administration and her MBA from Gannon University in Erie, PA, and her Ph.D. from the University of Missouri-Kansas City.

Lisa resides in Newport News, Virginia.

Summary

Platinum Rules for Enjoying Life is an inspiring book that simplifies the rules for finding peace and enjoyment in modern daily life, ideal for a gift to all who love and appreciate life!

Foreword

• Submit to industry reviewers, including Publishers Weekly Library Journal, Foreword Reviews
• Launch an engaging website with various informational content and easy-to-access links to purchase by August 2023
• Develop the brand and social media presence with outsourced regular updates on Facebook, Instagram, Twitter, LinkedIn, and YouTube
• Leverage existing networks to send out mass email promotions - potential avenues include the Girl Scouts of the Colonial Coast, Peninsula Women’s Network, CNU Alumni Association, Luter School of Business, Publish To Thrive, and personal and professional connections of the authors
• Gather pre-orders through network promotions, including providing autographed copies to endorsers and soliciting their promotional support
• Utilize local PR and advertising opportunities, including a September 2023 Oyster Pointer advertisement for awareness and pre-orders, followed by an October push for book sales.
• Engage readers with promotional materials such as business cards, book fact sheets, bookmarks, etc.
• Pursue speaking engagements at Christopher Newport University (CNU) groups, Rotary Clubs, Kiwanis Clubs, and the Chamber of Commerce to generate awareness and drive sales
• Host book signing events at local establishments like Hauser’s Jewelers, CNU, United Jewish Community, Georgia Peach, James River Country Club
• Approach boutique retailers and service providers that target women to stock the book as a gift item
• Promote bulk book buying for gift-giving purposes among CNU-Luter School (gifts for grads), real estate companies (closing gifts), banks, financial investment firms, attorneys, accountants, and other businesses for client, employee, and associate appreciation
• Plan a series of book signing events at friends' homes, CNU Trible Library, Barnes and Noble, etc. to autograph sold books and provide opportunities for pre-order pickup and personalization

Product details

• Authors: Sylvia Weinstein Craft, Lisa D. Spiller
• Publisher: Ingram Publishers Services
• Languages: English
• Product format: Paperback / Softback
• Release: 17.10.2023, delayed
• EAN: 9781636982144
• ISBN: 978-1-63698-214-4
• No. of pages: 120
• Subjects: Guides > Self-help, everyday life > Lifestyle, personal development; SELF-HELP / Personal Growth / Self-Esteem, SELF-HELP / Motivational & Inspirational, SELF-HELP / Self-Management / Time Management, HEALTH & FITNESS / Longevity