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Informationen zum Autor Sandra Niessen is an Anthropologist, Department of Human Ecology, University of Alberta. Ann Marie Leshkowich is Assistant Professor of Anthropology, College of the Holy Cross. Carla Jones is Vernacular Modernities Postdoctoral Fellow, Emory University. Klappentext From 'Indo chic' collections on the catwalk to mass-market clothes in retail shops, Asian fashion is everywhere. Re-Orienting Fashion explores this phenomenon in a global context and, unlike other books, does not ignore the western/non-western divide. How do western economic, cultural, political, iconic, and social forms influence Asian fashion when (and often because) that fashion is an expression of resistance against western encroachment? How does dress reflect state ideals and gender roles in nations struggling to construct new identities informed by modern, western impulses? What role does gender play and how does this tie in with commodification by the global economy? With chapters focusing on East, South, and Southeast Asian designers, retailers, consumers, and governments, this timely book moves Asian fashion center-stage and will be of interest to dress and fashion theorists, anthropologists, sociologists and all those seeking to understand globalization and its effects. Zusammenfassung Asian fashion has become a global phenomenon of economic, political and social import. But the industry in Asia remains characterized by the gap between traditional centres of fashion and the marginalized periphery. This book explores Asian fashion in a global economic and cultural context. Inhaltsverzeichnis ContentsNotes on ContributorsviiAcknowledgmentsixIntroduction: The Globalization of Asian Dress: Re-Orienting Fashion or Re-Orientalizing Asia?1Carla Jones and Ann Marie Leshkowich1Three Scenarios from Batak Clothing History: Designing Participation in the Global Fashion Trajectory49Sandra Niessen2The Ao Dai Goes Global: How International Influences and Female Entrepreneurs HaveShaped Vietnam's "National Costume"79Ann Marie Leshkowich3Korean Alterations: Nationalism, Social Consciousness, and "Traditional" Clothing 117Rebecca Ruhlen4Designing Diasporic Markets: Asian Fashion Entrepreneurs in London139Parminder Bhachu5National Colors: Ethnic Minorities in Vietnamese Public Imagery159Hjorleifur R. Jonsson and Nora A. Taylor6Dress for Sukses: Fashioning Femininity and Nationality in Urban Indonesia185Carla Jones7Fashion-Nation: A Japanese Globalization Experience and a Hong Kong Dilemma215Lise SkovAfterword: Re-Orienting Fashion Theory243Sandra NiessenIndex267...
