Fr. 136.00

Joseph Turow, Turow Joseph

Breaking Up America - Advertisers and the New Media World

English · Hardback

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Description

Summary

A study of target marketing, this text exposes the advertising industry's strategies for homing in on American consumers. Combining analysis of contemporary practices with an historical perspective, it examines the mid-1970s when mass marketing was dropped in favour of aggressive target marketing.

Product details

Authors	Joseph Turow, Turow Joseph
Publisher	University Presses

Languages	English
Product format	Hardback
Released	15.05.1997

EAN	9780226817491
ISBN	978-0-226-81749-1
No. of pages	256
Dimensions	16 mm x 23 mm x 2 mm
Weight	482 g
Series	Emersion: Emergent Village resources for communities of faith
Subjects	Social sciences, law, business > Business > Advertising, marketing USA, Advertising, Market research, BUSINESS & ECONOMICS / Advertising & Promotion, BUSINESS & ECONOMICS / Marketing / Research, BUSINESS & ECONOMICS / Industries / Media & Communications, United States of America, USA, Advertising Industry

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