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In a world where every company has to fight for a share of consumer attention, marketing plays a vital role in increasing the company's market share, potential consumers and their interests. The shift to a virtual world has been the result of market saturation. As more and more companies seek to attract a large number of customers, the use of the Internet has become an effective way to reach a large audience and market a product or service in different formats and perspectives. Online marketing has quickly proven to be a massive industry that today deals in billions of dollars. However, many companies have struggled to understand the importance and need for marketing strategies, as well as the adoption of online marketing as a norm. This book will mainly be used to understand what online marketing is and explain how this modern technique can help businesses.
About the author
Caner Dincer has completed his doctoral studies at Paris-EST University, EGEE, France and continues his work at Galatasaray University, Department of Management from where he graduated in 2000. His main research topics include e-marketing, consumer behavior and marketing communication.
