Fr. 52.50

Manon Ract

Sales promotion

English · Paperback / Softback

Shipping usually within 2 to 3 weeks (title will be printed to order)

Description

Sales promotion is a permanent marketing challenge for the food brands distributed in our supermarkets. What are the best promotional techniques, the best purchasing levers? How do consumers behave when faced with these promotions? What will sales promotions look like tomorrow? And how can we ensure that promotions create a strong relationship with the consumer? These are all questions that will be addressed in this thesis.

About the author

I graduated from ISCOM in Lyon with a Master's degree and started my professional career at the Being agency (TBWA Groupe), which has now become ZAKKA. I was Packaging Project Manager for clients such as Groupe Seb, Intermarché, Panzani... I am now Project Manager for global communication at Extra l'agence, in Lyon.

Product details

Authors	Manon Ract
Publisher	Our Knowledge Publishing

Languages	English
Product format	Paperback / Softback
Released	11.05.2023

EAN	9786205982952
ISBN	9786205982952
No. of pages	60
Subject	Social sciences, law, business > Business > Advertising, marketing

Customer reviews

No reviews have been written for this item yet. Write the first review and be helpful to other users when they decide on a purchase.