Dietrich Mateschitz: Wings for People and Ideas - Red Bull and Viktor Frankl's search for meaning

From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder's philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.

Product details

• Authors: Volker Viechtbauer
• Assisted by: Pantauro (Editor)
• Publisher: Die Gestalten Verlag
• Languages: English
• Product format: Hardback
• Released: 20.10.2023
• EAN: 9783967041293
• ISBN: 978-3-96704-129-3
• No. of pages: 220
• Dimensions: 160 mm x 15 mm x 200 mm
• Weight: 394 g
• Subjects: Social sciences, law, business > Business > Management; Management, Red Bull, wings, Management: Führung und Motivation, Management: Innovation, Spirit, Creative, Management: Entscheidungstheorie, Entrepreneurship, Entrepreneur, Drive, Brause, Viktor Frankl, Founder, Dietrich Mateschitz, Logotherapy