International Market Research - A professional Approach to International Data Collection and Survey

International Market Research helps Firms to learn where the opportunities are, what customers want, why they want it, and how they satisfy their needs and wants. Research allows management to identify and develop international strategies. Firms must identify, evaluate, and compare potential foreign business opportunities and the subsequent target market selection. Research is necessary for the development of a business plan.

About the author

Dr. Parvin Banu, Associate Professor and Head,Mr. R. Arun Prakash, Assistant Professor,Ms. R. Meredith Chelsea, Assistant Professor,Dr. A. Kanimozhi, Assistant ProfessorPG and Research Department of International BusinessSri Ramakrishna College of Arts & Science,Coimbatore, Tamil Nadu, India

Product details

• Authors: Mrs. S. Shajitha Banu Mehar Ali, S. Shajitha Banu Mehar Ali, Dr. R. Sivaramakrishnan Raju, R. Sivaramakrishnan Raju, Dr. I. Parvin Banu Sirajudeen, I. Parvin Banu Sirajudeen
• Publisher: LAP Lambert Academic Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 11.04.2023
• EAN: 9786206156833
• ISBN: 9786206156833
• No. of pages: 52
• Subject: Natural sciences, medicine, IT, technology > Mathematics > Analysis