The territorial brand

The territorial brand can be considered as a tool of territorial marketing aiming at the promotion and the influence of the territory. This book focuses on the interest of creating a territorial brand and its usefulness, on the brand of the French city Lyon "ONLYLYON" in order to draw its best practices and its successful experience, on the new brand of the Moroccan city Casablanca "Wecasablanca" considered as the first territorial brand in Morocco and Africa and the handicaps faced during its implementation, as well as on the brand of the Brittany region given that no Moroccan region has a territorial brand

About the author

Maha Bendahmane, dottoranda in "Imprenditorialità e sviluppo locale" presso l'Università Mohamed V-Souissi, Facoltà di Scienze Giuridiche, Economiche e Sociali-Salé, autrice dell'articolo "Marketing territoriale", svolge attività di formazione in una scuola privata marocchina e insegna ripetizioni di contabilità generale presso la stessa Facoltà.

Product details

• Authors: Maha Bendahmane
• Publisher: Our Knowledge Publishing
• Languages: English
• Product format: Paperback / Softback
• Released: 15.04.2023
• EAN: 9786205900208
• ISBN: 9786205900208
• No. of pages: 52
• Subject: Social sciences, law, business > Business > Advertising, marketing