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This open access book presents three future consumption trends-technology, sustainability, and wellbeing-and discusses what impact those trends will have on the ways we shop.
What will be important to the consumers of the future? And how will their retail experiences look and feel? Will technology, sustainability, and wellbeing trends fundamentally change how we consume? And how should retail managers respond to these trends in order to provide the customer experiences of the future? Blending academic perspectives with reflections from innovative retailers, this book explores all these questions and more.
Essential reading for retail managers who want to know how future consumption trends will affect the industry, this book also benefits students and researchers of retail and consumption who want to better understand how these interdependent fields are linked.
List of contents
Introduction.- The Future of Consumption, Kristina Bäckström, Carys Egan-Wyer & Emma Samsioe.- Part 1 - Technology.- The Intersection of Sustainability and Technology in the Context of the Digital Marketplace, Hela Hassen & Precious Akponah.- Smart Signage: Toward a Transformative Model that Effectively Generates Consumer-Product Relationships, Franklin Velasco & Hanna Marriott.- Into the Metaverse: Technological Advances Shaping the Future of Consumer and Retail Marketing, Hossain Shahriar.- Consumer Trust and Platformised Retail Personalisation, Stefan Larsson & Kashyap Haresamudram.- Friend or foe? How buy-now-pay-later is seeking to change traditional consumer-retailer relationships in the UK, Ruffin Relja, Anita Lifen Zhao & Philippa Ward.- The Future of Grocery Retail, Rickard Sandahl.- Toward a Packaging-Free Society: A Historical Journey of Institutionalization and the Way Forward,Ozan Aglargoz & Feyza Aglargoz.- Trending Seaweed: Future Opportunities in Retail?, Cecilia Fredriksson, Annabell Merkel & Filippa Säwe.- Grocery Retailers' Approaches to Discussion on the Food Waste Issue on Social Media, Ulla-Maija Sutinen & Elina Närvänen.- Sustainable Consumption in Taiwan and China: Drivers and Impediments, Tommy Shih.- Digitalization: A potential tool for sustainable consumption?, Matthias Lehner, Jessika Luth Richter & Oksana Mont.- The Challenge of Overproduction and Overconsumption, Gabriella Wulff.- Creating Tomorrow's Vintage, Kevin Gelsi & Sandya Lang.- Part 3 - Wellbeing.- The Future of Wellbeing: Value Creation in Digital Mental
Health Services, Alisa Minina Jeunemaître.- No cash, no coins, no cards, but you: Biohacking the future of payments, Vitor Lima & Russell Belk.- Contemporary Consumption of Brand Activism, Natasha Lewis & Jessica Vredenburg.- Vegan Consumption: Insights into the consumer-driven
emergence of the vegan market, Rachel Lamarche-Beauchesne.- Buying Happiness, Tomas de Souza.- Part 4 - Customer Experience.- Re-examining the Place of the Physical Store During the
Digital Retail Era, Elin Nilsson.- Employee-to-Customer Improvisation: A Value Creation Strategy
for Navigating the Contemporary Consumption Experience, Jessica Vredenburg, Simon J. Bell & Evan Polman.- (When) Is it Worth Investing in The Personal Service Encounter?, Carys Egan-Wyer, Sofia Valentin & Åsa Parsmo.- Can Future Shopping Experiences be Present in the Past?
The Case of a Local High Street, Ola Thufvesson & Devrim Umut Aslan.- Timeless Tricks,
Ida de Wit Sandström & René van Pelt.
About the author
Kristina Bäckström is a Senior Lecturer at the Department of Service Studies & Centre for Retail Research, Lund University.
Carys Egan-Wyer is a Senior Lecturer at the Department of Business Administration & Centre for Retail Research, Lund University.
Emma Samsioe is an Associate Senior Lecturer at the Department of Service Studies & Centre for Retail Research, Lund University.
