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Bringing Krishna Back to India examines the place of the International Society for Krishna Consciousness (ISKCON), in Mumbai, India's business and entertainment capital, where ISKCON draws Indians from diverse regional and religious backgrounds and devotees adopt a conservative religious identity amidst a neoliberal urban context. By inhabiting a Hindu revivalist role, ISKCON educates Hindus and Jains into a new vision of their own traditions and promotes greater religiosity in Indian public life. This contradicts notions that societies are moving towards secularism and highlights how new religious identities are fashioned amidst industrialized urban spaces, such as college campuses, corporate wellness retreats, and Bollywood celebrity events.
List of contents
- Introduction: The Novelty of Traditionalism: Tracing Global Networks in Local Hindu Revivalism
- Chapter 1: New Religious Movement, Old Religious Movement: Historicizing a Transnational Organization
- Chapter 2: Global and Local Networks in a Neighborhood Temple: ISKCON Chowpatty, Mumbai
- Chapter 3: Crossing Over: Entering the Devotional Family
- Chapter 4: Ancient Answers to Modern Questions: Revising Religion
- Chapter 5: Bhakti and Its Boundaries: Enacting a Religious Nation
- Chapter 6: A New Traditionalism in the City: Transforming Local Culture
- Conclusion: Producing a Religious Modernity in Urban India
About the author
Claire C. Robison is Assistant Professor of Religion and Asian Studies at Bowdoin College. She examines religion in urban India amidst changing ideas about family, gender, class, and regional heritage and the interplay between transnational networks and local religion.
Summary
The Hare Krishnas have long been associated with Western hippie culture and New Age religious movements, but they have also developed deeply rooted communities in India and throughout the world over the past 50 years. Known officially as the International Society for Krishna Consciousness (ISKCON), this once-marginal religious community now wields vast economic assets, political influence, and a posh identity endorsed by Indian business tycoons and Bollywood celebrities.
Bringing Krishna Back to India examines the place of this globalized religious community in Mumbai, India's business and entertainment capital, where ISKCON draws Indians from diverse regional and religious backgrounds and devotees adopt a conservative religious identity amidst a neoliberal urban context. Claire C. Robison examines the full-circle globalization of this religious movement and considers how religious revivalism shifts people's relationships to their religion, family, culture, and nation. By inhabiting a Hindu revivalist role, ISKCON educates Hindus and Jains into a new vision of their own traditions and promotes greater religiosity in Indian public life. This contradicts notions that societies are moving towards secularism and highlights how new religious identities are fashioned amidst industrialized urban spaces, such as college campuses, corporate wellness retreats, and Bollywood celebrity events. It also shows how local religion is shaped by transnational networks-even forms of revivalism that revere premodern ideals. In urban India religious traditionalism is often a form of cosmopolitanism, partaking in neoliberal economies, shaping political trends, and reflecting elite urban aspirations and aesthetics.
Additional text
Using extensive research conducted with devotee networks, Claire C. Robison expertly leads readers into the everyday lives of those who embrace ISKCON's religious conservatism against prevailing currents of liberal values and secular ideas of success and happiness. By analyzing diverse resources, including social media platforms that feature monks-turned-wellness gurus gaining celebrity status, Robison captures the rich texture of religion in practice. She includes engaging accounts of devotees' personal and professional struggles with leaving behind social norms to emphasize religious piety. Robison renders transparent the gravitas of ISKCON's 'rhetoric of revivalism,' pioneering a thoroughly intersectional approach to studying religion and globalization in contemporary contexts.
