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Sales Unplugged is a comprehensively researched set of curated best practices for busy B2B salespeople, with the drive and ambition to succeed.
About the author
Sales professional Michael Walford-Grant has been selling B2B (business-to-business) for thirty years, for both small and large organizations. His main experience is with software companies, as well as banking and financial services. In 2020, he founded his own sales consultancy practice.
Michael has previously published two books, Rock and Pop Crosswords and Telly Teasers Crossword Puzzles with Associated Magazines, part of Mail Newspapers. His newest release, Sales Unplugged, is an essential guide for anyone seeking to improve their B2B selling strategies. He currently resides in London, England.
Summary
Sales Unplugged is a comprehensively researched set of curated best practices for busy B2B salespeople, with the drive and ambition to succeed.
Foreword
- Submit to industry reviewers, including Publishers Weekly Library Journal, Foreword Reviews
- Focus on promoting through Michael's active presence on LinkedIn using relevant hashtags to attract the attention of B2B salespeople
- Leverage personal network to encourage reposting and sharing of the book announcement, particularly among B2B salespeople
- Explore the opportunity for a book review on the website of the Institute of Sales Professionals, a UK government-backed professional body representing sales in the UK and globally
- Promote the book to specialist outlets known to the author, whose audiences include global B2B salespeople, managers, and business owners. For example, The Wealth Mosaic
- Run a targeted campaign aimed at the VP of sales (and possibly the Head of Training) in large B2B companies with regional and global sales teams
- Provide discounted copies of the book to boost ongoing sales performance. Begin with technology companies and expand to other segments
- Stand out by sending a copy of the book, along with a covering letter, to targeted recipients in B2B businesses, including major business consultancies like Accenture, whose partners are responsible for winning new business
