Fr. 65.00

Lionel Klein

The challenges of digital in the luxury hotel industry

English · Paperback / Softback

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Description

The hotel industry, and more particularly the luxury hotel industry, is facing a new competition: the Internet players. Thus, consumer habits are changing... Faced with this, the traditional players in the hotel industry such as AccorHotels, Marriott, Hilton or Four Seasons are implementing new strategies. These strategies are focused on loyalty, customer experience and digital transformation.

About the author

Lionel Klein - Passionate about digital and the luxury hotel industry, I did this project during my Master 1 "Management Consultant" year.

Product details

Authors	Lionel Klein
Publisher	Our Knowledge Publishing

Languages	English
Product format	Paperback / Softback
Released	12.04.2023

EAN	9786205868478
ISBN	9786205868478
No. of pages	84
Dimensions	150 mm x 5 mm x 220 mm
Weight	129 g
Subject	Social sciences, law, business > Business > Individual industrial sectors, branches

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