Mastering Salesforce Reports and Dashboards - Drive Business Decisions with Your CRM Data

"Effective, repeatable, and insightful analytics are key to ROI in customer relationship management systems. Many organizations, however, lack the automated reporting tools they need to run their businesses and instead choose to massage the data in Excel. But there's a better way. Salesforce's standard reporting tools provide a rich set of features that, when combined, support a wide variety of analytics needs."--Provided by publisher.

About the author

David Carnes is Chairman and Chief Evangelist for OpFocus, Inc, a RevOps consulting firm working with SaaS companies across the US and Canada. He is a Salesforce MVP, Boston Salesforce Admin Group Leader, and host of Dashboard Dojo, a twice-monthly Salesforce Report and Dashboard study group. David has served as consultant and instructor on the Salesforce platform since 2005, and maintains 10 Salesforce certifications. He regularly speaks at Salesforce events and user group meetings around the world. David finds time to tinker with Reports and Dashboards daily and loves to share what he learns each day.

Product details

• Authors: David Carnes
• Publisher: O'Reilly
• Languages: English
• Product format: Paperback / Softback
• Released: 30.06.2023
• EAN: 9781098127848
• ISBN: 978-1-09-812784-8
• Dimensions: 178 mm x 233 mm x 19 mm
• Weight: 604 g
• Subjects: Natural sciences, medicine, IT, technology > IT, data processing > Application software; COMPUTERS / Software Development & Engineering / General, COMPUTERS / Programming / General, Enterprise Software, Computer programming / software engineering, Computer Programming / Software Development