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The Hospitality Mentality enhances the guest experience and creates raving fans-and return guests!
About the author
Josh Liebman specializes in guest experience within attractions, tourism, and hospitality, including service standards, complaint resolution, and driving guest loyalty. He is a serial entrepreneur, consultant, and speaker. Josh’s educational background includes a bachelor’s degree in Hospitality Management along with a master’s degree in Hospitality & Tourism, both from the University of Central Florida’s Rosen College of Hospitality Management.
Josh has worked for some of the top attraction operators in the world, including, but not limited to Walt Disney World, Universal Orlando, Merlin Entertainments, and Cedar Fair. He has been integral to the openings of multiple venues in various leadership capacities. Additionally, Josh has consulted for many of the world's leading hospitality brands, including Ritz Carlton, Four Seasons, and Waldorf Astoria. He is the Co-Host of the AttractionPros Podcast and Host of the Guest Experience Show and currently resides in Chicago, IL.
Summary
The Hospitality Mentality enhances the guest experience and creates raving fans—and return guests!
Foreword
- Promotion will be handled by a hired publicist
- Submit to industry reviewers, including Publishers Weekly Library Journal, Foreword Reviews
- Dedicated Book Website to serve as primary landing page for promoting the book (1. Includes book purchase options, author information, and free resources. 2. Bonus content not included in the book and 3. Guide for implementing concepts from the book)
- Author hosts and will promote book to AttractionPros Podcast which has approximately 300-500 downloads per week
- Leverage well-managed social media accounts to promote the book to an engaged following (LinkedIn: 4K followers, Twitter: 4K followers)
- Speak at various conferences, primarily in the attractions and family entertainment industries
- Develop educational sessions covering core book concepts
- Encourage audience to access free online resources to enter the top of the funnel
- Tease the book months in advance to generate awareness and demand
- Drip-feed more information as the release date approaches
- Offer exclusive access to highly interested individuals before the release
- Leverage initial demand to drive further interest and sales
- Encourage readers to share on social media for social proof and increased demand
- Aim for immediate purchases and continual sales growth after release
- Residual effects include long-term sales, increased demand for consulting and training opportunities
