Nation Branding and International Politics

Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.

About the author

Christopher S. Browning is reader of politics and international studies at the University of Warwick.

Summary

Today, nation branding is regarded as essential for competitiveness among countries. In academia, however, the idea is often dismissed as unserious. Bringing nation branding to the scholarly discourse, Browning critically unpacks the trend, providing theoretical lenses through which to view the role of nation brands in international politics.

Product details

• Authors: Christopher S. Browning
• Publisher: Mcgill-Queen's University Press
• Languages: English
• Product format: Paperback / Softback
• Released: 12.11.2023
• EAN: 9780228018919
• ISBN: 978-0-228-01891-9
• No. of pages: 240
• Dimensions: 153 mm x 227 mm x 16 mm
• Weight: 358 g
• Illustrations: 2 photos, 3 tables
• Subject: Social sciences, law, business > Political science > Political science and political education