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E. Jerome McCarthy, William D. Perreault

Basic Marketing - A Global Managerial Approach

English · Paperback / Softback

Description

Focuses on how to make the marketing decisions that a manager must make in deciding what customers focus on and how best to meet their needs. Integrating the marketing themes, topics, and examples, this text also covers special topics like technology, ethics, global, relationship marketing, and services.

Product details

Authors	E. Jerome McCarthy, William D. Perreault
Publisher	Mcgraw Hill Academic

Languages	English
Product format	Paperback / Softback
Released	01.07.2004

EAN	9780071113328
ISBN	978-0-07-111332-8
Subject	Social sciences, law, business > Business

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